While the basic concept has been around for as long as the human race has been doing business, it’s only within the last few decades that outsourcing has become one of the most popular business buzz words and activities. Today, you’d be hard pressed to find a thriving business … [Read more...]
How Are Readers Actually Finding Your Books? The Truth and What It Means for Your Marketing Plan
With all the talk about discoverability and how important it is for selling more of your self-published books, have you ever actually stopped to consider how your readers are finding your offers? If not, you’re not alone. While anything you can do to improve the general … [Read more...]
International Book Marketing – Audience Expansion Ideas for Self-Publishers
Successful self-publishing is all about identifying your niche and appealing to a very target audience with your books. Do this well, and you eventually turn your prospects and customers into a loyal fan base that can’t wait to buy your next offer. For effective marketing, … [Read more...]
Co-Authoring: How Self-Publishing Partnerships Bring Massive Success
Many hands make light work. Two heads are better than one. Team work makes the dream work. While I’m exactly not sure where or when any of these sayings originated, I do know that they all speak to the same basic truth, which is that most tasks are easier to accomplish … [Read more...]
The 80:20 Rule for Self-Publishing Success
Ever heard of the Pareto Principle? Also known as the 80:20 Rule, the theory was developed over a century ago by a famous economist named Vilfredo Pareto. He came up with his theory when he noticed a recurring pattern, in which 80 percent of the results of any particular … [Read more...]
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