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How Creating a Customer Avatar Can Improve Your Content Marketing

October 22, 2019 By Amy Harrop 1 Comment

Marketing isn’t easy. While the web and social media have made marketing more accessible than it used to be – at least in some ways – it’s still a complicated business with a steep learning curve. One of the hardest things to do is to create strategic content and marketing … [Read more...]

Filed Under: Content marketing Tagged With: content marketing, customer avatar

The Best Content Creation Tools to Try

September 26, 2019 By Amy Harrop Leave a Comment

content marketing tools

A great artist needs great tools. So does a successful entrepreneur. And if content marketing is your focus, then you need to know which apps, websites, and tools are going to help you create the best possible content in the least amount of time – and for the least amount of … [Read more...]

Filed Under: Content marketing Tagged With: Content Creation, content marketing

The Most Common Content Marketing Mistakes (and How to Fix Them)

September 13, 2019 By Amy Harrop Leave a Comment

content marketing

What’s wrong with your content marketing? That might sound like an aggressive question – or an accusatory one. I don’t mean it that way. Content marketing is tricky. Even professional marketers who swim in the waters of content marketing every day make mistakes. And there’s a … [Read more...]

Filed Under: Content marketing Tagged With: content marketing, Publishers

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