Do you love movies? These captivating stories fill theater seats with people eager to be immersed in every blockbuster film when it comes out. Think about the last time you were dying to watch a movie, but you had no idea what it was about and you’d never heard anyone … [Read more...]
Curiosity Marketing: How to Keep Your Prospects Guessing to Sell More
Curiosity is one of the strongest emotions in the world. It’s the feeling that compels us to probe and keep searching for answers to all of our most important questions. Who, What, Why, When, Where and How? When it comes to creating your content and promoting your books, … [Read more...]
How to Set Up and Execute an Effective Blog Tour
One of the simplest but most effective ways for self-published authors to get the word out about their new books is by carrying out a book blog tour. A well-executed blog tour makes it easy for you to gain widespread exposure quickly and to get on the radar of large groups of … [Read more...]
Is 1000 True Fans Still Relevant for Self-Publishers?
The 1000 true fans concept is nothing new. In fact, the idea is well over a decade old and became popular via a blog post written by Kevin Kelly of Wired Magazine. He brought attention to the thought that just about anyone with a good product or service to sell can earn at … [Read more...]
How to Use a Free Book as Marketing Leverage
Wondering if freebie marketing is for you? If you’re a self-published author and your main goal is to earn an income from your writing, the thought of giving your hard work away can seem down right frightening. However, when it comes to marketing and promotion, sometimes … [Read more...]