I write and talk a lot about content marketing and one of the things that I notice when I meet people who are new to selling online or struggling with marketing is that they misunderstand what marketing is. They think that marketing and advertising are the same thing -- and … [Read more...]
How to Increase Profits on Etsy
Etsy is a great place to sell. It’s easy and convenient and provides creators and entrepreneurs with a huge advantage in terms of traffic and visibility for their products. That said, setting up an Etsy shop is only the first step in the process of building a profitable online … [Read more...]
Content Marketing with a Micro-Budget
It’s virtually impossible to spend any amount of time on the web without reading about content marketing. Most professional marketers agree that content marketing is the best way to connect with your target audience and make sales.That all sounds good, but it also sounds … [Read more...]
9 Instagram Story Hacks to Give Your Marketing a Boost
Instagram Stories are popular for a reason. They offer Instagram users the chance to highlight photos and videos to share with their followers. Stories have a higher profile than traditional Instagram posts and can be very useful for marketing. The question that looms large … [Read more...]
8 Places to Sell Print on Demand Products
Print on demand (POD) products offer an affordable way to start a business. They require very little in the way of an up-front investment. Once you’ve got a design for a product, there’s no need to buy raw supplies or inventory. The product is printed only when someone orders and … [Read more...]
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