There’s no denying that research can be one of the most time-consuming elements of product creation. Even for a simple product, you’ll need to do market research to determine if there are buyers for what you want to create. And if you’re creating something that’s research-intensive, such as a detailed study guide, you could spend way more time on research than you do on anything else.
There are ways to shortcut research, but few tools are better at getting results than those that use artificial intelligence, or AI. I’ve created my own tool, which I’ll tell you about later, but first, let’s talk about how AI can shortcut the research process and how you can use its abilities to your advantage.
Finding Popular Products and Trends
One of the most time-consuming parts of creating a new product is knowing which trends are most popular and which products your customers are most interested in buying. It can take hours and hours to dig into the data and find what you’re looking for, but AI can help you get the research done quickly.
Tools like ChatGPT (or my add-on, Research Rocket) can help you separate the wheat from the chaff and find niches that can be hugely profitable – before your competitors find them!
Identifying the Problems Your Customers Need to Solve
In the world of marketing, identifying pain points is a huge deal. A pain point is something that causes your ideal customer to set out in search of a solution. If you need a quick analogy to help you wrap your mind around the concept, it’s like having a cold and heading to the pharmacy to get some cold medicine. Your cold symptoms are the pain point, and the medication is the solution.
Here are a few examples of pain points that might be relevant for digital products.
- A need for high-quality educational printables for a parent who’s homeschooling their child
- A need for an all-in-one bundle of party products to plan a wedding shower or a kid’s birthday party
- A desire to lose weight, with the solution being a weight loss bullet journal or planner
There are hundreds of potential problems out there, and identifying them can help you figure out which products to sell. Using AI can make the process simple and quick!
Figuring Out Missing Products That You Can Create
One of the hardest things to do when you’re creating products to sell online is to find gaps in what’s available. What do people want or need that nobody has ever made before? Where are the holes in the market – and how can you fill them?
Using AI tools can help you scrape content from different websites, including Etsy, to figure out which products are available in your chosen niche. Looking at a comprehensive list can help you identify what’s not there – and from there, you can conceptualize and create products to fill those gaps.
Creating Product Outlines
A lot of digital products contain written materials, including guides, worksheets, and even chapters. Creating outlines for these products is useful because they map the way ahead, but it can also take a lot of time and effort.
Instead of doing the work yourself, you can use AI tools to quickly create a detailed outline for your guide or book. With the right prompt, it may take less than a minute to generate an outline. From there, you can refine it, rearrange it, add new sections, and do whatever else is needed to get the outline you need.
Finding Out the Right Keywords to Target
If you’re not an SEO expert, finding out which keywords to target may take hours or even days of your valuable time. Keywords are only one element of search optimization, but they’re an important one. Using the right keywords in your product titles and descriptions makes it easy for potential buyers to find your shop.
AI research tools can help you sort through the thousands of potential keyword options to pick out the ones that have the highest search volume and best chance of attracting buyers for your products. Best of all? Some keyword research tools are really expensive, but you can use AI to save money and streamline the entire process.
Picking the Best Places to Sell Your Products
Creating products is important, but so is finding the right place to sell them. You might default to Etsy or Amazon, but what if your best bet is a site like Redbubble? AI can help you figure that out.
Using AI tools, it’s easy to find out where your target customers are shopping online – and what they’re buying. It may mean you end up selling your products in more than one place, but it’s worth the work of creating multiple listings if you can dramatically increase your sales by doing so. For example, you might sell your educational products on Teachers Pay Teachers and your creative wall art on Etsy.
Evaluating the Data You Collect
Collecting data is one thing, but what if you’re not a spreadsheet or data evaluation expert? This is another area where AI can help. You can take some of the data you’ve collected with help from AI tools, then give it back to AI and ask for a summary that highlights key data points and helps you make sense of what you’ve got.
There’s no telling how much this one trick can save you. Instead of spending long hours evaluating your data, you can get a report with everything you need in just a few minutes. Then, you can use what the report says to pinpoint niches, identify popular products, and fast-track your product creation process to increase your profits.
Fast Track Your Research Now
The bottom line here is that product research doesn’t have to be a slog. When you leverage the power of AI, you can speed through every part of the process, creating products quickly and creating more streams of revenue than you ever thought possible.
Do you need a hand figuring out how to use AI tools to your advantage? Check out Deep Research Rocket: AI Instant Expert, my complete guide to AI-powered research!
