Many hands make light work. Two heads are better than one. Team work makes the dream work. While I’m exactly not sure where or when any of these sayings originated, I do know that they all speak to the same basic truth, which is that most tasks are easier to accomplish … [Read more...]
The 80:20 Rule for Self-Publishing Success
Ever heard of the Pareto Principle? Also known as the 80:20 Rule, the theory was developed over a century ago by a famous economist named Vilfredo Pareto. He came up with his theory when he noticed a recurring pattern, in which 80 percent of the results of any particular … [Read more...]
How to Use SEO and Google to Sell More Books
If you’re a self-published author and your main goal is selling more books online, your biggest concern should be making sure that your books are as “discoverable” as possible. In the internet marketing world discoverability is simply a way of measuring how visible your book … [Read more...]
Effective Marketing Methods for Low Content Books
So you’ve finally taken the leap and did what perhaps many authors consider unconscionable and published a low or zero content book. That’s a great first step! But the journey isn’t complete until you have your book selling well and putting money in the bank. If finding … [Read more...]
10 Proven Techniques for Connecting with your Target Audience
How connected am I to my target audience? If you’re a self-published author and your goal is to make a healthy living from selling your work, you should really be asking yourself this question. When you think about connecting with your prospects, let’s be clear that the … [Read more...]
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