Selling on Etsy connects you with a dedicated group of shoppers who know that Etsy is the place they can go to find one-of-a-kind products they can’t find anywhere else. That means there’s a huge SEO advantage because you don’t have to try to optimize your own website to attract … [Read more...]
Step-by-Step Guide to Creating Consistent and Compelling Product Images
Selling products online is easy to do in theory but it requires careful attention to detail if you want to earn a steady stream of income. One of the most important things to do is to present your products in a way that makes them attractive to your target audience. The trick, … [Read more...]
The Dos and Don’ts of Marketing Printables on Pinterest
Pinterest continues to be one of my favorite places to market printable products. The visual nature of the website and the easy sharing of content make it a fantastic (and affordable) way to market your printables. The trick, of course, is knowing the best way to use … [Read more...]
Hashtag 101: How to Use Hashtags to Promote Your Shop and Products
If you use social media at all, you know about hashtags. Prefaced by the # symbol, they can be businesslike or playful – and either way, they’re the key to people finding your shop and products on Twitter, Instagram, and Pinterest. Are you using the right hashtags? The short … [Read more...]
8 Tips for Connecting with Your Audience through Marketing
I write and talk a lot about content marketing and one of the things that I notice when I meet people who are new to selling online or struggling with marketing is that they misunderstand what marketing is. They think that marketing and advertising are the same thing -- and … [Read more...]