If you use social media at all, you know about hashtags. Prefaced by the # symbol, they can be businesslike or playful – and either way, they’re the key to people finding your shop and products on Twitter, Instagram, and Pinterest. Are you using the right hashtags? The short … [Read more...]
8 Tips for Connecting with Your Audience through Marketing
I write and talk a lot about content marketing and one of the things that I notice when I meet people who are new to selling online or struggling with marketing is that they misunderstand what marketing is. They think that marketing and advertising are the same thing -- and … [Read more...]
Content Marketing with a Micro-Budget
It’s virtually impossible to spend any amount of time on the web without reading about content marketing. Most professional marketers agree that content marketing is the best way to connect with your target audience and make sales.That all sounds good, but it also sounds … [Read more...]
9 Instagram Story Hacks to Give Your Marketing a Boost
Instagram Stories are popular for a reason. They offer Instagram users the chance to highlight photos and videos to share with their followers. Stories have a higher profile than traditional Instagram posts and can be very useful for marketing. The question that looms large … [Read more...]
How to Use Social Media to Find New Content Marketing Ideas
Stumped for content marketing ideas? It happens to the best of us. When you’ve worked hard creating your latest book offer and it’s finally time for promotion to get sales coming in, finding ideas for content that really knocks your prospects’ socks off can be a big … [Read more...]