The descriptions you write for your digital products play an essential role in helping potential buyers find your products and learn about them when they visit your shop. A lot of online sellers haven’t yet learned how to optimize their product descriptions and other content to maximize their sales.
One of the keys to product description optimization is understanding and using long-tail keywords in your product descriptions. These keywords do an excellent job of improving search results and helping people find your products. In this post, we’ll explain what long-tail keywords are, how to use them, and outline 5 benefits of incorporating them into your product descriptions when you sell your products.
What Are Long-Tail Keywords?
In case you’re not familiar with long-tail keywords, let’s start with a definition and a brief explanation of how they work. Long-tail keywords are usually keyword phrases, meaning that they combine multiple words and are longer and more specific than short keywords. They are a crucial element in search engine optimization (SEO.) Let’s look at an example.
For someone selling printable products, a keyword such as “wedding planner” would be extremely broad. If you wanted to attract buyers who are looking for something specific, you might use a long-tail keyword such as “printable budget wedding planner” or “printable destination wedding planner.” Either of these terms would increase the chances that someone with a need for the exact planner you created will find
your product instead of your competitor’s product.
Long-tail keywords target a smaller and more focused audience than short keywords. Since today’s shoppers often use long keywords or questions to find what they need, optimizing your product titles and descriptions to include them can help you get traffic from highly motivated buyers who need exactly what you’re selling.
5 Benefits of Using Long-Tail Keywords
When you use long-tail keywords in your product descriptions and other content, there are many benefits—all of which can make your online shops more successful and profitable. Here are 5 you should know about.
#1: Enhanced Relevance and Targeting
SEO works most
effectively when the keywords you choose are highly relevant to the audience you want to attract. With long-tail keywords, you can target specific categories of customers who are shopping for products in your niche.
Relevance is essential because it will help you attract qualified customers to your store. By qualified, we mean people who are ready to buy because they know what they’re looking for—and it’s something you’re selling!
#2: Fewer Competitors
With thousands of potential competitors for any product you’re selling, it’s important to find ways to help your content stand out—and make it easy to find. Long-tail keywords can help you do both.
When you target specific long-tail keywords, you can be sure that you’re competing with fewer product listings and shops than you would be if you used broad keywords. You’ll increase the likelihood that people who need the products you’re selling will be able to find them.
#3: Higher Google Rankings
A benefit that’s related to having fewer competitors is that you’re more likely to achieve a high rank on Google with long-tail keywords than you are with broad keywords.
Choosing relevant long-tail keywords will make it easy for you to move up the ranks in Google and other search engines. Ideally, you want to rank at or near the top of the first page of results, which can be difficult to do if you’re not using highly targeted keywords.
#4: Higher Conversion Rates
Your conversion rate is a measure of how many visitors to your shop end up buying one or more products from you. As a rule, people who use long-tail keywords to look for products are farther along in the buying journey, meaning that they’re ready to make a purchase as soon as they find a product that meets their needs.
When you target long-tail keywords, the traffic you get will be more likely to turn into paid orders, and that can be extremely helpful when you’re trying to grow your store and increase your profits.
#5: Affordable Advertising
If you spend any money promoting your content on social media or advertising your online shop, you know that those expenses can add up quickly. The good news is that using long-tail keywords can help decrease your advertising costs by allowing you to target a specific audience.
As we mentioned above, long-tail keywords tend to be less competitive than short keywords, so if you bid on your keywords on Google, you’re likely to pay a lower amount than you would with a more competitive keyword. It’s also easy to get a high click-through rate—and a high return on your investment—when your ad is showing up for people who are ready to buy your products.
Tips for Choosing Long-Tail Keywords
Which long-tail keywords should you use in your product descriptions and content? Here are some pointers to figure out which keywords will deliver the best results.
- Review your traffic sources. You should be able to see which search terms people are using to find your shop or website and target those words in your product descriptions.
- Look at the keywords your competitors are targeting. If you’re using Etsy or another online sales platform, do a little research and use your competitors for inspiration.
- Take a basic keyword and add descriptors to it. For example, what you’re selling might be a printable party invitation, but by adding words that describe the design or the type of party or the event the invitation is for, you can get more targeted traffic.
- Type a keyword into Google and look at the related search terms. You can find them by scrolling to the bottom of the search results page—and they’re a terrific source for long-tail keywords!
These tips will help you identify the best long-tail keywords to use when listing products for sale. Using them in multiple places, including your product name, description, and image tags, will make it easy for motivated buyers to find your products—and buy them.
Improve Your Product Listings with Long-Tail Keywords
Using long-tail keywords in your product listings can help you by improving your search engine rankings, reducing your advertising expenses, and attracting potential customers who are eager to buy what you’re selling. The 5 benefits we’ve listed here illustrate why you should be using long-tail keywords if you want to increase your profits.
Do you need assistance creating products that your customers will love? Click here to check out Easy Party Printables, our guide to one of the most popular (and profitable) printables categories.