Artificial intelligence, or AI, is fast becoming the go-to tool for creating digital images and other content. While it’s not ideal for every situation or type of content, it’s certainly useful when it comes to creating and marketing digital images—and that includes using them in … [Read more...]
Product Bundling vs Bonuses: Which Is More Effective?
What’s the best way to entice your customers to spend more money in your shop? There are multiple schools of thought, with two of the most popular being to create product bundles or to offer bonuses to customers who buy your products. Both offer incentives to customers and in … [Read more...]
Human and Empathy Focused Content Marketing: How Tapping into Your Target Audience’s Emotions Can Help You Sell More Products
There’s an old-school style of marketing that plays on people’s worries and anxiety. Referred to as FUD, short for Fear, Uncertainty, and Doubt, it operated on the theory that people were more likely to buy products if they were in a state of anxiety or even … [Read more...]
How to Sell Printables on Instagram Without a Website
One of the primary barriers to selling products online is finding a place to sell them – an online shop. Some people choose to create a website and sell products directly there, while others choose to sell on Etsy or Shopify or Amazon. But what should you do if you want to sell … [Read more...]
7 Content Marketing Trends to Help You Find Your Audience
In the world of content marketing, there’s always something new happening. In fact, you might say that change is the one constant in content marketing. The basic idea of content marketing hasn’t changed but the ways in which people use it have – and will continue to do so. If … [Read more...]