Halloween is quietly one of the biggest spending events of the year. The National Retail Federation's latest survey put Halloween spending at a record $13.1 billion, with the average celebrant spending $114.45. And here's the number that matters most for sellers: 49% of Halloween … [Read more...]
Q4 Printables Prep: What to Create in August and September
If you sell printables or low-content products, the fourth quarter isn't just another season. For many shops, October through December produces more revenue than the rest of the year combined. Holiday spending in the United States runs close to a trillion dollars a year, … [Read more...]